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Five Audio Visual Solutions to Avoid a Presentation Letdown

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Mike Wohlitz

Vice President, Event Services

Freeman AV

Michael O'Brien

Director, Business Development

Freeman AV

Minimize error while increasing audience engagement for your next presentation session

When it comes to audio visual for your presentation, the difference between success and failure can be razor thin. All it takes is one projector bulb burning out at the wrong time, one backlight not properly set on a presenter, or a sound system with slightly too much echo. The result? A distracted audience and a missed opportunity.

As they say in the event industry: the best audio visual partner is the one nobody notices during an event, since it means everything is running smoothly.

To ensure you are on the right side of success and failure, marketers should consider established solutions from their AV partner during planning stages. What’s best, beyond providing a smooth brand experience for audiences, is that these solutions can actually upgrade a presentation into an immersive experience. 

Want to achieve that AV utopia? Here are five solutions you should consider: 

Projector screens vs LED screens

LED technology is evolving quickly and changing the environments we work in. The product has become more reliable, brighter, higher in resolution, and more economical to use. That being said, projection still has its place given its superior clarity for delivering stunning visual content. An often-asked question is “Which is better — LED or Projection?” And the correct answer is….it depends! LED screens are preferred in environments with high light pollution, but they are an upgrade and bring more technical complexities like rigging and weight. Projection screens still provide superior resolution and clarity, and especially as we move beyond the HD world in the 4K environments and beyond.

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Two projectors or one

Another common AV question is, “Why do I need two projectors for a session?” The reality is that projectors rely on complicated computing and lamps that sometimes fail. The light bulb in our living room will fail at some point, just as it will with a projector. Should the untimely bulb failure happen during your event, you have a back up to keep the presentation rolling. Also just like our laptops, computers sometime lock up, and so can a projector’s computer system. The backup projector is an assurance that no one notices unlikely and unpreventable failures. 

Delay screen for optimum visuals

Do you need an extra screen for the audience in the back rows? The traditional formula is this: measure the height of your main stage screen and multiply it by ten. If this number is less than the distance to the last row, you probably should invest in an extra screen, or what is known as a delay screen. If that’s not feasible, make sure to utilize bold and large content in your main stage screens.

Elevate for the best presentation sound

Make sure the quality of your sound system is second to none. Whenever possible, we prefer to fly the speaker arrays for best coverage, but as with all things involving rigging, that solution can come as an upgrade and with additional complexity. Room design can be a contributing factor — as exposed steel, curved walls, cement, and windows can wreak havoc on sound through reverberation — so you’ll need a highly-qualified audio engineer to design the audio components and layout for that space that may include room accommodations of drape and carpet for a superior solution.

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Digital works best when involving attendees

In recent years, every meeting began with a message encouraging the attendees to turn off their cell phones and devices to avoid unwanted distractions. However, research shows that there is a 30 percent higher retention of information when mobile devices are part of a presentation. It’s better to encourage audiences to use mobile devices for social broadcasting, audio recording, video-capturing of specific presenter content, interacting, or anything they want. Consider integrating second screen technology to really amp up the engagement — it offers presenters the ability to deeply interact with audiences via real-time polls, questionnaires, and other customized content. What’s more, presenters and show organizers gain access to a treasure trove of data around audience engagement that can be used to improve the session in the future. 

Learn more about audio visual and event technology for your next brand experience

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