Healthcare marketers have to work hard to keep up with their dynamic, ever-changing industry. From new and updated legislation to understanding shifting patient demographics, figuring out how to reach the right audiences can feel like a moving target. That's where brand experience can help to engage target audiences and amplify marketing messages.
To better understand how brand experience fits into the healthcare industry landscape, we partnered with HCEA and Exhibit Surveys, Inc., a Freeman Company, to conduct in-depth interviews with HCEA members in order to identify the challenges healthcare marketers face in the coming year, as well as how brand experience allows them to activate impactful solutions. We also asked about their marketing priorities for 2017, including budgets, customer engagement plans, and channel-specific strategies.
Download this insights paper to learn more about:
- The value of brand experience in healthcare marketing
- Planning budgets and proving ROI
- Selecting the right experiences
- Incorporating digital strategies
- The role of social media
- Navigating an uncertain industry landscape
Brand experience has so much to offer the industry, and these insights from other healthcare marketers can help you approach your strategy in new ways and prepare for the challenges ahead.